A national consulting firm recently posted this job opportunity on their web site:

Expert in Web Handling Technologies: We are looking for a consultant to help us understand what technologies are available that we may incorporate into our processes to help things run more efficiently. This consultant should understand new technology and equipment for web handling. They should be able to provide us with a clear understanding of web handling equipment and systems.

They received dozens of responses from consultants that were expert in web handling technologies like web site development and hosting, the internet, web servers and wide-area networking technology. Unfortunately for them and those who responded, they were looking for consultants that were expert in "the physical mechanics related to the transport of continuous flexible materials (webs) through processes and machines." Oops.

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